Thursday, September 01, 2011

Show Off Your GET-UP

I'm the type of person who strongly believes that everyone has a sense of style and fashion. I believe everyone gets up and shows off to the world how unique an individual can be.I do it. Why you may ask? Maybe it's because you feel good about showing your own self to the world and also influencing people to be you , you have to be happy and follow your own rules. Hey, if you show you're happy and are happy, you influence a lot to follow. You influence people to help make changes in the world , one by one, and it started with you and you're love for shopping and fashion. Well, what if I shared with you right now how you can make a difference by donating to different advocacies just by your love of fashion, style , and your shopping spree?

Presenting :
Golden ABC (GABC) : Creating Value for Fashion

Golden ABC is the country's fashion pioneer and owner of leading brands of Penshoppe, Oxygen, ForMe, Memo, and Regatta. It was established in Cebu, Philippines in 1986 with a vision of being the most admired Asian fashion brands company. 

On it's 25th anniversary (on August 25, 2011) , it launched it's CSR platform entitled Get Up, which engages customers in raising awareness of GABC's various advocacies in education, community building, environment, and arts & culture.

How does this work? 

" GET UP is not just about what people wear, but it is also the call to action to do something valuable for others and the country "
 - Bernie H. Liu, CEO & President of Golden ABC

Golden ABC , through its brands, is giving a chance for customers to donate PHP 25.00 for every minimum single receipt purchase of PHP 1,000.00 to the advocacy of their choice. Customers who have purchase of PHP 1,000.00 will be given a card with a code inside and shoelaces attached. 

After receiving this card, it will help you start your donation process by logging onto and to learn more about the advocacies and partner institutions that you will be able to help out. What makes this donating process more fun? The customers will be able to experience the Get Up augmented reality on the site!

Mr. Efren Penaflorida explaining about the Augmented Reality

Get Up will officially start on September 1, 2011.  So now's the time to start and go look for your get up because you are not only showing off your get up (what you're wearing) but you're also showing off what a good person you can be by buying what you're wearing for a cause and donating to the advocacy of your choice!

For more information on Golden ABC please log onto : 
and for more information about Get Up please log onto :

Get Up and not only show off your fashion sense but also show off what you really Get Up for in life.